I *hope* that's what it is, in most cases. People get really insistent about how they word it. "$Character absolutely insists that in this scene, he is wearing $thing, and is talking to $person, despite everything I keep telling him. And now he's sulking."
Personifying the creative process? I get that one. I don't know, maybe I'm not giving enough slack, or maybe I've just been traumatized by one too many RP-channelers and become hypersensitive.