The same fanbase likes Jillian Venters for doing essentially the same thing. (So do I, actually. She's a nice lady.)
And yeah, what someone else said about the fanbase. We're talking about steampunks (as the people who will be interacting with her most while she's in-persona). Half of them will be in persona too, and the other half are already interacting with people who are. It's not the same as other fandoms.