raspberry ice cream. not sherbert, but ice cream.
If there's no critical work on why sixties spy shows are so mightily obsessed with mental reprogramming and brainwashing, there really ought to be.
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Otherwise you had to run the risk of inadvertently exposing yourself as being for or against the war in Viet Nam, something that would cause sponsors and viewers to drop you, regardless of whether you looked liberal or conservative.
Sometimes when you're an eyewitness to history, it's hard to stretch it out to the length of a critical study.
I suspect it's some kind of displaced eroticism, in part, like the bondage thing.
When I was little, though, I believed brainwashing was done with a moist washcloth draped over the top of your head and left there until you capitulated. I think I saw this on "Gilligan's Island" re-runs.
... Ah, yes. here. Out of stock and not showing up on Abebooks, so if you want a copy you'll need to go fishing. (Mine's (a) a bit battered, and (b) irreplaceable, so ...)
Note that "War on the Mind" is basically a semi-scholarly overview of the entire field of psywar, including everything from how to teach infantry recruits to shoot at the enemy to interrogation techniques, while "The Men who Stare at Goats" is hysterically funny but not, basically, useful research materia.
A lot of slashy angst can be had by selecting your brainwashed character with care.
P.
I was just saying to Pat, above, that I think it's in part displaced eroticism.
Nah, too easy.
Fear of communism? Ideologues attempting to explain the rapid growth of other political ideologies by calling them "mind control"? Totally unlike our ideology at home, of course, which we arrived at through Reason and Monologues.
http://www.p-synd.com/winterrose/wrindex.htm
I mean, you can't have a screaming mob tear his clothes off every week --! (Shock Corridor notwithstanding.)
I don't know why brainwashing must needs be done almost in the buff, but perhaps there may be something to that eroticism theory. And now I am also flashing back to the French Connection, sequel, which I believe is the originator of the "kidnap tough cop, get him addicted to heroin (which is just like brainwashing!!), and then watch him tear at his hair and suffer manfully" -- as manful suffering episodes go, brainwashing is much easier on the stunt- and wardrobe-budget than having the everliving crap beaten out of you.
When it comes down to it, it's all about the manful suffering.
I mean, sure, having your spy infiltrate a launch site hidden inside a volcano with a roll-away roof is pretty sexy, but it costs mucho dinero and we've only got an hour (less commercial time) to fill, so maybe we'd be better off having our hero (or his sidekick, or both) fall victim to mind control, eh?
Cheers...
Which is not to say that several PhD's couldn't come of it. It's not like they haven't been written about the obvious before.
Um....
Re: Um....
http://dictionary.reference.com/browse/sherbert
Accepted variant spelling. No gold star for you.
It may be that the idea that a person's personality *could* be changed at the whim of someone else was just accepted for the first time during the 1950s and 1960s, and was new and shocking. In the 1950s the idea of psychology as a science was new in popular culture. Everyone who could afford it was being 'analyzed'. Fiction of that era is full of pop Freudianism. Bester's "Fondly Fahrenheit," for example, is all about projection.
It was also a dangerously convenient tool in the scriptwriter's bag o' tricks, which I suspect had a lot to do with its popularity.
Like, er, evil twin episodes....
What's less known is that "Little House On The Prairie" had at least 2 psychedelic episodes -- one a dream sequence where the youngest daughter ate giant strawberries and was chased by a giant mouse, and the other where Ma's leg went septic and she had chilling vision of things to come.