Things people are doing wrong today include Reviewing SFF* and Writing SFF** and Selling SFF***.
*(It's sort of refreshing that the reviewers have slapfights too.)
**(I have great respect for the fortitude of anybody who writes a story that demands it be set in a culture not their own, and who makes an honest attempt to get it right. Because while this sort of criticism is necessary and useful, it also fills me with absolute dread.)
***(I totally support this idea of pre-emptively wandering into Borders and asking for--nay, demanding--Toby and Greg's books.)